According to the latest research, you can expect for the online sales to continue rising, of course, as long as you have chosen the right multi channel selling platform and you know how to sell. The online average annual growth rate is 9.2% and will hold steady in the upcoming years.
If you want to make the most out of your online business or brand, and we suppose that you do, you have to be really active and completely optimized for multiple channels. Social commerce options, price comparison engines, multi-site product generators and aggregators, mobile apps, and marketplace platforms are all huge drivers of sales.
However, none of this is important, of your brand can’t provide a unified, consistent customer experience across all the channels we just mentioned. We know that keeping it all in sync is a little bit complicated from different perspectives, especially when it comes to branding assets, order fulfillment, product information, inventory management, and shipping logistics. Trying to do everything, even with the best team by your side can be really hard.